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Ad Concept Design
Final ad design for Jolly Humor ice cream.
Jolly Humor ad concept number one.
Jolly Humor ad concept number two.
Jolly Humor ad concept number three.
Project
The redesign of Jolly Humor ice cream will include branding, slogan and logo design. The client will develop a new labeling system for their 100 flavors of ice cream. The names will be upbeat and catchy and this image should be reflected throughout the branding campaign.
Final Ad Concept
Slogan: “Imagination Station” – Where we find fun times and laughter, we find Jolly Humor. The slogan and imagery will evolve into four campaign ads, each running three months for a total of three years. Each corresponding ad will take the viewer into an imaginary world that communicates Jolly Humor in slogan, color, and whimsical imagery. All 100 Jolly Humor flavors will be subject to name and label updating over a span of three years. The new names will be upbeat and catchy with an emphasis on humor. The company is currently promoting three new flavors. The summer ad campaign emphasizes “3 New Flavors
to Take You Where You Want to Go”.
Original artwork provided by Maria Braun-Perez, June 14, 2008. Environmental Stock Photos (n.d) Retrieved June 14, 2008 from http://www.gettyimages.com
Typography
Logo Font: Frutiger
Headline Font: Frutiger
Body Copy Font: Georgia
Concept Ads One,
Two and Three
Stock Photos For Position Only: Sample photos (n.d) Retrieved May 21, 2008 from http://www.gettyimages.com
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