Print | Web | Multimedia
Logo Design
Illiana Artists, Inc.‚ Logo 2009.
Logo concept series for Illiana Artists, Inc.
Original logo design for the Illiana Artists, Inc.
Client
Project
Logo redesign and Web site redevelopment for the Illiana Artists, Inc., a non-profit art organization located in Munster, Indiana – Pro Bono.
The new logo is a playful design based on a color wheel of cool and warm hues and gradations of tinted color within an abstract design. The colorful spectrum crowning the color wheel may be described as the spreading of a paintbrush as it whisks across the surface, releasing its hues.
The font selected for this design is Linotype Centennial. Adjustments have been made to the vertical scaling of the font to accommodate for the weight of the color spectrum pattern. The font is complimentary to the design element, reflected in the curly tails of the letter ‘a’ and ‘t’, and is similar in shape to the curved lines of the outer spectrum.
This site is W3C compliant.
