Print | Web | Multimedia
Client
Candidates for Highland, IN Town Council
Project
Create a series of postcard mailings introducing a newly formed independent candidacy running for the Highland, Indiana November 2007 elections.
The campaign emphasized the candidates independence from previous political agendas and focused on ties within the community as fellow residents of Highland. Timely communication with both the candidates and the voting population required continued coordination between writing and printer services. The postcards served as direct mailings and individualized biographies for face-to-face distribution by each candidate during the election phase.
Marketing Results
The candidates successfully communicated their message to the voting community and outnumbered the incumbents by a wide margin.
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